Getting Started

Free Business Situation Evaluation (30 minute to 1 hour discussion)
Business and marketing strategy is unique to each business. It involves a clear understanding of the company’s capabilities, unique competencies, goals and objectives, and market influences. We can help you develop, fine tune, or change your strategy giving your team clear direction to establish action plans. The first step requires an evaluation discussion to understand the business environment and the strategic objectives. From this discussion, a set of objectives will be outlined and a proposal for on going coaching will be quoted.

Other services available:
Business Coaching
Through the process of business coaching, you will learn what works with your business and what needs to be changed. Through the coaching process you will learn how to grow your business, become more efficient, and create more value. Typical coaching sessions are one hour per week initially, followed by monthly reviews.

Market Survey
Understanding your customer is mandatory to building and growing your value proposition. Receiving customer feedback will help you understand how your product and service is received by those who have purchased. It does not help you understand why potential customers did not buy or what other customer groups may be targeted. Combining market surveys with customer comments helps to improve your current offering and direct future innovation.

Marketing Plan Facilitation
Without a plan any direction will do. If you have a goal in mind, you need a plan to get you there. After you understand your market and customer needs and you believe you have the right product, the right package, the right price, and the means to deliver; you need to let the market know that you exist. Effectively and efficiently communicating your value proposition to the market requires a targeted approach delivered when your audience is ready to listen. It must also give them a reason and a means to respond. Ideally, in the B2B world all promotion can be linked to sales.

Sales Training
Sales skills are rooted in common sense. Qualifying the potential customer; asking the right questions; listening and understanding the customers situation; presenting a solution to the customers problems; and finally, following up to insure satisfaction and repeat business are the basics of selling skills. Combine these with effective time management to be a great sales person. There are numerous excellent selling skills courses offered. VP Marketing offers the next step: Utilizing these skills with your products and your target markets.