Areas of Expertise and Experience

Construction Industry - With over 18 years of experience marketing products and services within the commercial construction market, VP Marketing LLC is positioned to provide immediate assistance to companies in this market.

The construction industry presents a unique set of challenges for product and service companies. Each commercial construction project brings a unique set of stakeholders together to finance, design and construct the project. Each of these stakeholders can influence the selection of products and services. Companies marketing their products within this industry must proactively support each of the players throughout the life cycle of the project. Focusing on only one or two of these stakeholders leaves success to chance.

Strategic Planning – Identify market opportunities, positioning products, competitive response, acquisitions and geographic expansion.

Sales Management – Sales within the commercial construction industry involve multiple influencers and multiple competitive risks. Growing sales is dependent upon managing the sales process throughout the construction stages and throughout the sales channels.

Marketing – Demand creation, product development, positioning, packaging, promotion, collateral design, web site construction and maintenance.

Negotiating – Listen to concerns, understand positions, creatively develop win-win solutions not only in the sales process but also in the working through issues that arise during installation.

Building Premium Brands – Differentiate product/service solutions, formulate customer value proposition, continually improving product to achieve premium price and margin.

Communication – Publish trade articles, newsletters, present to industry associations, managing digital media, and leveraging social media.